When a group of 20 something music enthusiasts get together to throw parties, changing the sound of Melbourne usually isn’t their main aim.
However, Who Loves event organisers Denis, Dajana, Andre and James have finally pursued their dreams of creating their idea of a perfect party, and are doing things differently when it comes to throwing good events.
The idea for Who Loves formed when the foursome met one night at a party and discovered that they had the same intentions to run their own events and change the party scene in Melbourne.
Denis Khassapov, one of the Who Loves founders, has already made a name for himself running parties at Prahran’s unique nightclub and pawn shop, Pawn & Co.
“I always wanted to run my own parties, but the right people with the same ideas never came around,” he said.
“One day I was at my friend Alex’s house party, DJing, and Andre came over to me and he really liked my music, and when he was playing I really liked his music.”
“After that, we randomly bumped into each other at a DJ competition called Your Shot. We just got chatting and somehow got thinking that we should start our own parties. We both mentioned that we wanted to run our own events and that’s how it came about.”
Who Loves currently run one party per month, getting their inspiration from the events they had been to and replicating a similar vibe.
“We got a lot of our ideas from the house parties we went to and all the doofs we used to go to, we just wanted to throw parties with a similar vibe to that,” said James.
“We want to create a different, deep house sound and be recognised for it. No one really plays that kind of music, and we just wanted to play the music we’re into, so we thought let’s try to bring that kind of doof environment to a monthly event.”
In order for the parties to be accessible to everyone, the group decided to run their events during the day from 3pm to midnight.
“Our aim is to throw good parties, attract good people and create good vibes, a place where everyone can just hang out and have a good time,” said Denis.
“We want to attract all different types of people and make it accessible to those who may just want to listen to a few tunes during the day, or for those who want to come to a pre party somewhere before they go out,” said Dajana.
“We end our parties early because we don’t want people to leave when they’re completely drained. We want people to leave at an early time still buzzing from the good vibes and leave thinking, ‘Wow that was incredible’ rather than ‘I’m really tired’ and then forgetting about how good the party was,” said Andre.
While Who Loves currently throw one party a month, the group have high ambitions to grow their name.
“Maybe in the future there will be a Who Loves record label or even a Who Loves music festival,” said Andre.
“Our aim is to create a unique sound that people recognise as Who Loves. We want to create parties that people gravitate towards,” said Denis.
Photographs and words by Deniz Karaman